About Us

Mission and ambition

The Logic Factory (TLF) is a global supply chain planning and optimization consultancy whose mission is to help customers make lasting performance improvements and realize value within their operations. We are also driven to build a great company that offers fun, fulfilling work to great people.

We offer high-quality planning, scheduling, and optimization solutions in the domains of manufacturing and supply chain, logistics, and workforce. Our dedicated, highly qualified team of consultants provides ongoing, continuous services in the form of hosting, maintenance, and support.

With a firm belief in building long-term relationships based on mutual trust, we work in partnership with customers to drive business growth, ensuring operational goals are met within the most cost-effective framework. Our success is evidenced by strong customer service scores and a customer base that includes Fortune 500 companies and some of the world’s best-known brands.

With over 100 employees across four offices in the Netherlands, the United States, the United Kingdom, and India, The Logic Factory provides customers with 24/7 global coverage. Our ambition is to be the best partner for our customers, delivering expertise, services, and technology for supply chain planning and optimization.

Our History

2007

Red Rock Technology B.V. and Logicistic B.V. join forces to establish The Logic Factory (The Logic Factor B.V.) in The Netherland

2008

TLF started the Indian operation in Ahmedabad (The Logic Factory Inc.)

2015

TLF continued to grow: Welcomed its 50th employee

2016

TLF officially became a certified DELMIA Platinum Implementation Partner

2016

TLF opened its US operation in Radnor, Pennsylvania (The Logic Factory LLC)

2017

TLF opened its offices in Liverpool (United Kingdom)

2018

TLF launched its System Application Management offerings

2019

TLF continued to grow: Welcomed its 75th employee

2019

TLF launched dedicated hosting services for customers

2021

Changes to the board, Marjolijn te Velthuis becomes CEO

2022

TLF launched its first-ever solution for the Food and beverage Industry: Intelligent Food Planner

2023

TLF continued to grow: Welcomed its 100th employee

2023

TLF celebrated its 15-year anniversary

2024

Changes to the Board: Roel van den Broek becomes CEO

Board of Directors

Roel van den Broek

Chief Executive Officer

Previously Chief Revenue Officer (CRO) where he had a remarkable track record of levering AI technologies to expand market share and enhance customer engagement, Roel took over the reigns as CEO in 2024. With over twenty years of expertise in management consulting and business analysis, he takes pride in building lasting relationships and driving tangible value for customers. Having joined The Logic Factory from Capgemini as a Business Consultant more than fifteen years ago, Roel has a deep understanding of the challenges of modern supply chains and extensive knowledge of how existing and emerging technologies can support in successfully navigating the complexities. Known for his engaging storytelling, Roel's innovative, visionary leadership, and straightforward communication style make him exceptionally suited to steer The Logic Factory towards future successes.

Jonathan Schnell

Managing Director: North America

Jonathan joined The Logic Factory in January 2024 as Managing Director for North America, where he oversees regional operations and drives business growth. With over two decades of leadership in executive management and consulting, Jonathan harnesses his deep expertise in global information systems and corporate IT/IS strategies to deliver lasting value to customers. A firm believer in the power of collaboration, his approach marries technical savvy with strategic vision, using shared experiences and joint efforts to deliver solutions that lead to operational excellence. Prior to joining TLF, he held pivotal roles at Deloitte, PricewaterhouseCoopers, and Andersen Consulting, tailoring solutions for Fortune 500 clients across diverse sectors including manufacturing, life sciences, and high tech.

Joyce van der Zanden-Lankhaar

Managing Director: Europe

Joyce steps up to Managing Director for Europe after progressing through various roles within the delivery organization over the last five years. She brings vitality, enthusiasm, and high energy to the team. With a Bachelor of Education, Joyce initially aimed to teach, yet found her true calling in client and project management, where she has proven herself incredibly goal-oriented and dedicated. Known for her operational discipline and commitment, she effectively balances being a straight-talker and a finisher, adept at cutting through noise to focus on delivering results. Her strong sense of purpose and commitment, coupled with her direct yet kind approach, make her a valuable team player, a respected leader, and an exceptional customer advocate.

Rudi de Loor

Managing Director: India

Rudi steps up from his role as Global Delivery Director to Managing Director for India. He holds a Master of Science in Engineering and prior to joining TLF in 2011 as a Business Consultant, led planning and logistics operations in various industries, including metals, pharmaceuticals, and food manufacturing. His experience in supply chain planning, coupled with strategic vision and focus on value, enables him to support customers in moving from reactive to proactive planning. He is renowned for his direct communication style and humor, qualities that, along with his operations background and change management experience, make him a trusted advisor for customers and a strong coach for our colleagues.

Eric Lambregts

Co-Founder & Chairman

Eric holds a master’s degree in Econometrics from Tilburg University. After co-founding and serving as CEO of The Logic Factory for many years, he now contributes as a Non-Executive Chairman. With a career rooted in consultancy services, Eric is globally recognized as a leading optimization expert and solution architect, possessing a deep understanding of the supply chain challenges our customers face. He is committed to a customer-first approach and strongly advocates for creating an enjoyable work environment, believing that when colleagues enjoy their work, everyone benefits. Eric is passionate about driving growth and developing innovative solutions, always ensuring a strong balance between people and organization to deliver maximum value for our customers.

Robert de Laat

Co-Founder & Treasurer

Robert holds an advanced master’s degree in human-computer systems and Artificial Intelligence (AI) from De Montfort University (UK), a field he remains passionate about. As a co-founder of TLF, he leveraged his extensive experience in offshoring complex projects and managing remote development teams to establish and lead TLF’s Indian development center for many years. Upon returning to The Netherlands, Robert became Chief Financial Officer and currently serves as a Non-Executive Director. A true entrepreneur, he blends strategic vision with a practical, agile approach. Robert is proud of TLF’s ability to deliver unique, tailored solutions and is dedicated to expanding our offerings to better support customers in a rapidly evolving world.